Director of Digital Campaigns
Full-Time Contract / Remote
Job Description
About Apex Current:
Apex Current is a performance-driven digital ad agency that provides end-to-end solutions that produce tangible results for small businesses from coast-to-coast. The reason we exist is simple - to drive the results that matter most to our clients, including a positive return on investment (ROI) that is consistently trackable & scalable month-after-month.
Director of Brand Strategy
Apex Current’s ideal Director of Digital Campaigns will exhibit a thorough understanding of brands, consumers, emerging platforms and cultural contexts in the digital space. You should be innately curious with an appetite for uncovering powerful insights to drive brand growth. You’ll be responsible for leading the brand strategy team and upholding brand voice and tone across various brands and various platforms while remaining consumer-centric. You will need to be flexible, agile and able to work collaboratively with all teams to ensure our brands’ communication objectives and strategies are met.
Key roles and responsibilities:
Lead the digital campaign team
Support the account leads and creative teams on brand and strategic projects
Lead and help create and present insight reports in audiences, cultural, marketing, brand and platform trends
Translate cultural trends and insights into creative ideas
Drive both quantitative and qualitative research methods
Lead the development of brand briefs to inspire idea-centric strategies
Plan and lead brainstorming and campaign concepting processes
Proactively bring forward opportunistic ideas for brands and consumers to take advantage of in real-time contexts
Participate in client planning and meeting presentations
Assist in content strategy practices and writing techniques
Possess solid research, writing and editing skills
Qualifications
Bachelor’s degree in advertising, marketing, research, business or related field
5+ years of brand strategy and planning experience, agency experience preferred
Proven team leader showing sustained proficiency in brand strategy and knowledge of brand planning process and associated skills
Strong background in digital media including native advertising, digital display, search, email, and social media
Proactive nature in the seeking of work/responsibility
High confidence with presentation skills and written/oral communication skills
Exhibits strong listening skills and the ability to tactfully communicate position on relevant issues to reach consensus
Dependability in execution of work
Enthusiastic, solution-oriented attitude in accepting work/new challenges
Effective interpersonal skills working well across functions
Conscientious work ethic
