DIGITAL MARKETING EDUCATION & RESOURCES

If you want to learn more about how to buy and place digital media and create your own winning digital marketing campaigns, check out our resources below. 

TAKE A LOOK AT SOME OF OUR FREE DIGITAL MARKETING VIDEO TUTORIALS

Navigating Business Manager

Facebook Optimization Overview

Learn how to navigate Facebook's Business Manager interface in this live training video lead by Apex Current Founder and CEO, Corbitt Chandler.

Learn more about how Facebook's optimization process works and the difference between key terms that can make all the difference in your ad performance.

Facebook Algorithm Overview

Ads Manager Overview

During this live training, you'll learn more about optimal audience sizes and how the algorithm optimizes (learns) for performance-based ads.

Gain an understanding of the layers used w/in Ads Manager and how to place your digital assets.

Tracking Campaign Performance

Sales Funnel Best Practices

Performance-based campaigns are all about KPI's. Without these there is no way to judge the success of your campaign or how to improve upon it to reach your ROAS (return on ad spend) goal. In this video, we'll walk you through how to track KPI's for your service or product-based business.

In this video, Corbitt walks some of our staff through best practices when it comes to building out funnels that are effective at converting your prospects into leads and sales (The audio in this one is a little rough so we apologize for that).


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