Following on the heels of the successful Marketplace, Facebook announced the release of Shops for retail businesses in May of this year. Unlike Marketplace that is an open community buying and selling platform, Shops caters specifically to retail businesses and allows them to create a virtual storefront on both their Facebook and Instagram pages.
The MASSIVE Changes Facebook’s Making To Their Platform Advertisers Need To Know To Win!
Recently, I was provided a summary of some major changes taking place on Facebook’s platform by someone I highly trust and respect. These changes were announced at F8, Facebook’s annual conference (anybody else bother to apply for F8, get accepted and pay for their credentials only to not attend like me?? smh), which takes place in June, so in the world of technology this news is relatively old.